25 ViZionaries: Ariella Noveck – No. 11

Ariella Noveck, a veteran journalist from CNN, Bloomberg, ABC, and CBS, founded ShieldGiving, a non-profit organization that brings journalists to Israel for immersive experiences. Modeled as a “Birthright for journalists,” ShieldGiving aims to foster understanding by exposing media professionals to various aspects of Israeli society, including Ethiopian aliyah, medical advancements, and technological innovations. Following the October 7 attacks, Noveck leveraged these established relationships to assist the IDF Spokesperson's Unit, connecting mainstream media with hostage families, Nova festival survivors, and students combating antisemitism. Her work highlights the profound impact of informed storytelling, with one hostage stating that seeing his brother on television from captivity “kept me alive.” Noveck is committed to educating newsrooms and reaching millions to positively impact perceptions of Israel, Zionism, and the Jewish people.