Ari Steinberg: Investing in Israel’s educators is investing in Israel’s future

Ari Steinberg, CEO of Ashmoret, Israel's largest credit card company for educators, emphasizes that investing in education professionals is crucial for Israel's future. Ashmoret, owned by the Israel Teachers Union, provides 300,000 cardholders with various benefits, including discounts on travel, entertainment, dining, and shopping, along with preferential insurance rates and professional development funds. Steinberg states, "When we invest in education professionals, we are investing in the State of Israel and in our children."

• Ashmoret's newest initiative, "Ashmoret School," is an online purchasing platform for elementary and middle schools, offering significant savings on supplies. The savings generated are reinvested into teacher support activities and lounges.
• The company is expanding into areas like tourism, real estate, and financial services, and recently launched Ashmoret Market, an online supermarket for educators.
• Steinberg highlights that all ventures are designed to benefit members directly, stating, "The profits from our commercial activities are intended for our owners —Israel's educators."
• Ashmoret plans to partner with a major Israeli college to promote innovation in education and has established an adult education institute for retired teachers.