Bennett’s T-shirt and jeans aim to project blue-collar appeal, youth and energy to voters

Former Israeli Prime Minister Naftali Bennett has adopted a more casual wardrobe of jeans and T-shirts, replacing his previous suits, as part of a deliberate campaign strategy for the upcoming October election. This change, implemented by campaign managers Hillel Kobrinsky and Yotam Ben-Yitzhak, aims to present Bennett as younger, more accessible, and energetic, particularly to appeal to younger voters. Campaign officials stated the new clothing allows him to "move more freely, use more natural body language and project greater energy." This image overhaul, which also includes a recent 15-kilogram weight loss, complements campaign slogans like “We're coming to work” and seeks to differentiate him from older political rivals.