Israel elections: Businessman, AM:PM CEO Shirel Hogeg joins Gadi Eisenkot’s Yashar party

Shirel Hogeg, CEO of the AM:PM grocery chain, announced on Monday his decision to join Gadi Eisenkot's Yashar party. Eisenkot praised Hogeg as a "symbol of the citizens who rose up after October 7, took responsibility, and decided to act." Hogeg, a resident of Ofakim, has been a vocal advocate for reform following the October 7 events, stating, "October 7 exposed to all of us the depth of the failure." He will lead a program within Yashar aimed at integrating Israeli excellence and innovation into government to improve decision-making and public service. This follows other recent recruits to the party, including Ramat Gan Deputy Mayor Israel Zari.