Israeli AI security company Alice raises $140m. in latest financing round

Israeli AI trust, safety, and security company Alice, formerly ActiveFence, has completed a $140 million financing round, bringing its total raised to $280 million at an $800 million valuation. Led by Apax Digital with participation from Samsung and SentinelOne, the funding will advance Alice's AI platform, expand its Rabbit Hole dataset of adversarial content, and scale its market organization. Founded in 2018, Alice initially developed systems to detect violent content and fraud on internet platforms. With the rise of generative AI, the company pivoted to protecting AI models from misuse and identifying vulnerabilities. CEO Noam Schwartz stated, "AI builders should be able to trust their models to do exactly what they were built to do." Alice, which has approximately 400 employees, provides AI safety solutions across the full lifecycle of AI systems, helping companies like Anthropic, Google, and Nvidia simulate malicious prompts and harden models against attacks.