Jewish advertising is broken

The article argues that Jewish advertising and communication strategies are "broken" and need urgent re-evaluation, especially as the Jewish New Year approaches. It contends that current Jewish advertising often focuses too heavily on antisemitism, using fear, outrage, and accusation, which, while addressing a real threat, may not effectively change public perception or invite broader understanding. The author criticizes campaigns that repeat antisemitic statements or use confrontational language, citing a JewBelong ad targeting Anna Wintour as an example: "Isn’t it ironic that Anna Wintour’s gonna be remembered not for her bangs and sunglasses, but for being an antisemite?" Instead, the article advocates for a shift towards more inviting and nuanced communication that highlights Jewish humor, values, rituals, and contributions, rather than solely focusing on persecution or geopolitical arguments. It suggests that effective communication should foster conversation and common ground, inviting people to connect with Jewish identity on a personal level.