Moroccanoil will not renew Eurovision sponsorship

Moroccanoil, an Israeli-founded hair-care brand, will not renew its sponsorship of the Eurovision Song Contest after its six-year contract concludes. This decision follows the European Broadcasting Union's (EBU) announcement of new rules for the 2027 contest, which prevent a winning country from hosting if an "armed conflict, a sensitive geopolitical situation or any other situation materially affects the security, safety or stability of their state or immediate region." The EBU stated, "Moroccanoil has decided not to renew its sponsorship of the Eurovision Song Contest after six successful editions." Moroccanoil became Eurovision's presenting partner in 2021, with its branding influencing the contest's "Turquoise Carpet."