New Birthright leader says strongest 'anchor' for Jewish identity is Israel

Simon Amiel, the new executive vice president for North America at Birthright Israel, views his role as a continuation of his mission to strengthen Jewish identity through experiences in Israel. Amiel, previously executive director of RootOne, emphasizes that Israel serves as the most accessible and strongest "anchor" for Jewish identity, stating, "Jewish identity is such an important anchor for us and our future, and we have to give that anchor to people." Since October 7, 2023, Birthright has expanded its offerings beyond free 10-day trips to include volunteer missions and internships. The organization's 2025 impact report indicates a significant increase in participants feeling "very connected" to Israel after their trips. Amiel also addressed critics, welcoming those who genuinely seek to engage with Israelis and ask tough questions.