Sephora denies opening stores in Israel; will sell products via Israeli retailer
LONDON — Sephora has no plans to open its own stores in Israel, the popular LVMH-owned beauty retailer said on Wednesday, denying media reports that it would launch its first stores in the country later this month, while confirming a partnership with an Israeli retailer.
Sephora Collection, the company’s own beauty brand, has signed a temporary resale agreement with Israeli retailer Glam42, Sephora said in a statement, adding the products would be available in some Glam42 stores in Israel starting at the end of August.
Glam42 did not immediately reply to a request for comment.
Reports had said the franchiser would simultaneously open three stores — at Tel Aviv’s Azrieli Center, the Ayalon Mall in Ramat Gan and the Malha Mall in Jerusalem — and five “corners” (boutiques located inside other shops) on August 20.
After Israeli media reports about Sephora opening stores, a social media account run by Israel’s Foreign Ministry posted: “Welcome to Israel, Sephora!”
Sephora’s partnership with Glam42 comes as brands doing business in Israel are under pressure from an anti-Israel boycott movement that has grown since the Hamas-led October 7, 2023, massacre of southern Israel sparked the war in Gaza and conflict on other fronts.
The beauty chain offers a range of makeup and skincare products, as well as fragrances.
Times of Israel staff contributed to this report.
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Sephora has denied reports of opening its own stores in Israel, clarifying on Wednesday that it has no such plans. However, the LVMH-owned beauty retailer confirmed a temporary resale agreement with Israeli retailer Glam42. Under this partnership, Sephora Collection products will be available in some Glam42 stores in Israel starting in late August. This announcement follows earlier media speculation about Sephora launching multiple stores and "corners" in Israeli malls on August 20. The partnership occurs amid pressure on brands operating in Israel from an anti-Israel boycott movement.
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