The boycott was meant to isolate Israeli settlements – it is doing the opposite – opinion

For over two decades, organizations and governments have implemented boycotts targeting Israeli settlements and policies in Judea and Samaria. However, the author argues these boycotts have failed to achieve their goals, as the settlement movement has not stopped, and Israeli government policies remain unchanged. The article cites examples like Airbnb's reversal on delisting properties and Ben & Jerry's continued sale in Israel after a prolonged campaign, stating, "the boycott created a media storm, but it did not change Israeli policy." Paradoxically, these boycotts have spurred a counter-movement in the United States, with 37 states adopting anti-BDS laws and the House of Representatives passing the Protect Economic and Academic Freedom Act. This has led to increased American interest in investing in Judea and Samaria, turning the boycott into an opportunity to strengthen US-Israel ties and encourage commerce in the region.