The Jewish ‘playmakers’ behind Barbie, G.I. Joe and Mr. Potato Head – Sponsored Content

A Hadassah Magazine Presents podcast episode, hosted by Executive Editor Lisa Hostein, explores the significant Jewish contributions to the American toy industry. The episode features interviews with authors Michael Kimmel, who wrote "Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America," and Renée Rosen, author of "Let's Call Her Barbie," a fictionalized account of Ruth Handler's creation of the Barbie doll. They discuss the Jewish figures behind major toy companies like Hasbro and Mattel, and the development of iconic toys such as Barbie, G.I. Joe, Mr. Potato Head, and Hot Wheels.