UK gin finds a thirsty audience in Israel

The British Embassy and the UK Department for Business and Trade recently hosted a tasting event in Israel to introduce new British gin brands to the Israeli market. The UK aims to expand its gin exports to Israel, which already accounts for over 75% of all imported gin in the country. UK Ambassador Simon Walters stated, "Israel is an important market for British gin, with growing demand for premium brands and distinctive products." The event included a masterclass by Andrew Parsons, co-founder of Sky Wave Gin, and featured four brands seeking to enter the market: Brighton Gin, Shortcross Gin, Sky Wave Signature London Dry Gin, and Cotswolds Dry Gin. UK gin exports to Israel were nearly £4 million in 2024, reflecting a significant trade relationship between the two countries, with total trade in goods and services projected to reach £6 billion by 2025.