US beauty brand founder Susan Yara faces boycott calls after posting pictures in Tel Aviv
Susan Yara, founder of the popular US skincare brand Naturium, has faced calls for a boycott after posting photographs on Instagram that social media users said appeared to have been taken on a Tel Aviv beach.While Yara did not disclose the location of the photographs, which she posted last month, followers said buildings visible in the background resembled the Hilton Hotel on Tel Aviv’s beachfront. Another apparent indication was the appearance of Israeli model Stav Netanel-Nagar alongside Yara in one of the images.Yara rose to fame through her YouTube channel “Mixed Makeup” before launching Naturium in 2019.The Instagram post drew criticism over her apparent visit to Israel during the ongoing war in Gaza, with some users urging consumers to stop purchasing Naturium products in line with the anti-Israel Boycott, Divestment and Sanctions movement, which campaigns for economic, cultural and academic boycotts of Israel.Several commenters said they would seek alternatives to…
Susan Yara, founder of the US skincare brand Naturium, is facing boycott calls after posting photos on Instagram that social media users identified as being taken on a Tel Aviv beach. The posts drew criticism due to the ongoing conflict in Gaza, with some users urging a boycott of Naturium products in line with the anti-Israel Boycott, Divestment and Sanctions (BDS) movement. Esthetician Kamryn Jackson called the apparent vacation "willfully ignorant, tone deaf and inconsiderate." Israeli model Stav Netanel-Nagar, who appeared in one of Yara's photos, also faced online harassment, with her account being blocked twice. Conversely, some influencers, like Jewish American actress Amanda Markowitz, expressed support for Yara and Naturium.
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