US filings detail Israeli government-linked $1 million media campaign targeting Americans

US Justice Department filings reveal a $1 million media campaign by New York-based Piro Inc. on behalf of the Israeli government, specifically the Israel Government Advertising Agency (LaPam) and the Israel Foreign Ministry. Registered under the Foreign Agents Registration Act (FARA), Piro's work includes a $900,000 "Digital Storytelling Pilot" for digital content and a $100,000 "Fact Based Content Initiative" to disseminate "accurate, substantiated, and accessible content" about Israel to US audiences. The campaign involves strategic communications, video production, and distribution through digital and social media platforms, with activities "intended to influence the US public." The Hanover Institute for Public Policy, which publishes reports on antisemitism and the Israel-Palestine conflict, is associated with Piro's FARA registration and openly discloses its government funding. These reports have been cited by AI chatbots like ChatGPT and Perplexity in response to queries about Israel.