US-Israeli payroll unicorn buys Tel Aviv AI cyber startup to combat fake hires
Sharon Wrobel is a tech reporter for The Times of IsraelAmerican-Israeli payroll unicorn Deel, the developer of a payroll and HR platform, said Monday it agreed to buy Tel Aviv deepfake detection startup Clarity to help businesses tackle the AI-driven security threat posed by fake job candidates.No financial terms were disclosed, although sources put the price tag at around $45 million to $50 million. The deal marks Deel’s 15th acquisition and its first in Israel.Founded at the end of 2022 by CEO Michael Matias, CTO Natalie Fridman and CSO Gil Avriel, with R&D headquarters in Tel Aviv, Clarity has developed software to detect and protect against deepfakes, to help businesses ensure that the individuals they hire are genuinely who they claim to be, and to prevent bad actors from gaining employment and access to sensitive systems.In the aftermath of the October 7, 2023, onslaught, when Hamas terrorists rampaged through southern…
American-Israeli payroll company Deel has acquired Tel Aviv-based deepfake detection startup Clarity for an undisclosed sum, estimated between $45 million and $50 million. This marks Deel's 15th acquisition and first in Israel. Clarity, founded in late 2022, develops AI software to detect deepfakes and verify job candidates' identities, preventing fraudulent hires and access to sensitive systems. The startup previously assisted the Israeli government in authenticating video footage after the October 7, 2023, Hamas attack. Deel co-founder Alex Bouaziz stated, "Bringing Clarity and its world-class AI talent into Deel gives us the capabilities to build trusted identity security directly into our platform." Clarity's technology and engineering team will integrate with Deel to enhance in-house identity and security tools, addressing the growing threat of AI-driven employment fraud.
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