Golda ice cream chain faces huge class action suit over ‘sugar-free’ flavors
The Central District Court in Lod has accepted and will hear a class action lawsuit against major ice cream chain Golda, seeking hundreds of millions in compensation from the company for allegedly misleading customers regarding its sugar-free flavors.The lawsuit alleges that for several years, the company sold two flavors — coffee and hazelnut — that were labeled as sugar-free, when in fact they had 13 times the amount of sugar allowed for such labeling under regulations (6.6 grams per 100 grams, compared to a limit of 0.5 grams per 100).Golda claimed in its defense that any reasonable customer would understand that “no sugar” meant “no added sugar.” Judge Iris Rabinovitch-Brun rejected this assertion. She also questioned why, in that case, the stores could not have used signage reading, “No added sugar.”“The claim that the products were consumed as a result of the alleged misrepresentation is one that warrants examination as…
The Central District Court in Lod has accepted a class action lawsuit against Israeli ice cream chain Golda, alleging the company misled customers by labeling certain flavors as “sugar-free” when they contained significantly more sugar than regulations permit. The lawsuit seeks hundreds of millions in compensation, with lawyers estimating potential damages at NIS 350 million ($117 million). Golda argued that “no sugar” meant “no added sugar,” a claim rejected by Judge Iris Rabinovitch-Brun, who stated, “There is grounds to assume that the ice cream was purchased and consumed under the impression that it was sugar-free.” The chain has temporarily removed the implicated coffee and hazelnut flavors from its stores. Attorney Ori Eldar commented, “The decision [to hear the case] sends a clear message to the food industry: anyone who labels a product ‘sugar-free’ must stand behind those words and their plain meaning.”
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