'The ABY' hotel brings new life to Tel Aviv’s historic Zamir Cinema site

The ABY, a new 40-room boutique hotel, has opened in Tel Aviv at the historic Zamir Cinema site on Allenby and Ben-Yehuda streets. This NIS 40 million project, developed by Danny Tamari and Astral hotel chain, revitalizes a preservation building that was once a cultural hub. The hotel's design, led by architect Yoav Messer, honors the building's 1950s International Style and its cinematic past, despite a year-long delay due to missile damage. Tamari stated, "The ABY was born from a deep love for Tel Aviv and from a desire to create a place that tells its story." The hotel emphasizes Israeli creativity, featuring local artists, manufacturers, and products, and plans to host community events like running clubs and film screenings, aiming to be a neighborhood hub.