Beauty giant Sephora to open stores in Israel this month, with limited product range

French beauty giant Sephora is set to open several stores in Israel in the coming days, though its product selection will be far more limited than that found at stores around the world, at least for now, its Israeli franchiser announced on Sunday.

The stores will be operated by Israeli franchisee Glam42, a local cosmetics chain. On August 20, Glam42 will simultaneously open three stores and five “corners” (boutiques located inside other shops). Stores will open at Tel Aviv’s Azrieli Center, the Ayalon Mall in Ramat Gan and the Malha Mall in Jerusalem. Three additional stores are set to open soon.

At this stage, Sephora stores in Israel will primarily sell the in-house brand Sephora Collection, and will not feature many of the third-party brands that make up the majority of sales at Sephora stores globally.

According to the Ynet news site, brands that won’t be available include Huda Beauty, Charlotte Tilbury, Rare Beauty and Fenty Beauty.

Brands by Sephora owner LVMH will likely be available, such as Benefit, Fresh and KVD Beauty. Fugazzi, K Beauty and BORN TO STAND OUT brands will also be on sale.

LVMH views the current store launch as a pilot and will consider bringing other beauty brands to the Israeli shops if it is deemed a success over the next two years, Ynet reported.

Sephora stores offer a range of makeup and skincare products, as well as fragrances.

As a multimedia journalist, my job is to take the quality, fact-based journalism produced by The Times of Israel newsroom and make it accessible across every platform — from Instagram posts to podcasts to short-form videos.

This is how many, especially young people, consume news these days. But misinformation is rampant on social media. Our team at ToI produces accurate, responsible short-form reporting on Israel and the Jewish world. 

If you believe in the importance of factual social media journalism, please consider joining our reader support group, The Times of Israel Community. Your financial support is essential to sustain responsible multimedia reporting.

— Gabriella Jacobs, multimedia journalist

We’re really pleased that you’ve read X Times of Israel articles in the past month.

That’s why we started the Times of Israel – to provide discerning readers like you with must-read coverage of Israel and the Jewish world.

So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.

For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.

Thank you, David Horovitz, Founding Editor of The Times of Israel